Three out of four people are motivated to learn online, because they want to do their job faster and better.
For this week's #ContentRoundup, I figured I'd give the people what they want. Here are five excellent blog posts, each with a key tip for how to improve your personal content marketing skills.
1. Be confident
Being able to make your content stand out among the noise takes a lot of confidence. As Sonia Simone writes, instead of being a big fish in a small pond, "Be a small, ridiculously evolved, very rare and weird fish in a great big pond." Read more about it on Copyblogger → Steal This Trick: What Confident Content Marketers All Have In Common.
2. Develop good habits
Network, obsess over quality, constantly ask questions — these are just a few of the best habits a great content marketer can develop. Learn the rest on HubSpot → 15 Habits of Highly Effective Content Marketers.
3. Build the right strategy
No two content strategies are the same, but all strategies have similar considerations. Content Marketing Institute's Michele Linn breaks down some elements of content marketing you may not have covered in your current strategy. Read more about it on Content Marketing Institute → 3 Content Strategy Practices That Will Make You a Better Content Marketer.
4. Optimize your content to meet your goals
Each and every piece of content should be helping you meet your organization's goals in some way. If your goal is lead generation, check out these great optimization tips from effinamazing → 3 Hacks to Double Your Content Marketing Lead Generation.
5. Stay on top of trends
Any great content marketer knows what's up and is constantly figuring out ways to stay on top of trends. Here are 7 you should be all over right now → 7 Smoking Hot Changes Coming to Content Marketing.
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