Heidi Vandermeer

Working in Account-Based Marketing, Heidi develops marketing strategies to drive interest, engagement, and revenue acceleration from top tier accounts at Uberflip. She lives and works in downtown Toronto, and helps run a local ABM Meetup Group.

  • How to Amplify Content and Empower Marketers: Marketo + Uberflip

    How to Amplify Content and Empower Marketers: Marketo + Uberflip

    Marketo users: Learn how to optimize content, scale personalization, drive engagement, and score leads better.

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  • Uberflip Reveals Meaningful Content Experiences Positively Influence Marketing and Sales Conversions

    Uberflip Reveals Meaningful Content Experiences Positively Influence Marketing and Sales Conversions

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  • Smarketing: Keeping it Real Between Sales and Marketing

    Smarketing: Keeping it Real Between Sales and Marketing

    This blog posts details how to generate a productive collaboration between sales and marketing teams. Companies with greater alignment between sales and marketing earn significantly more revenue.

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  • How to Leverage Uberflip for Account-Based Marketing and Selling

    How to Leverage Uberflip for Account-Based Marketing and Selling

    This post explains how to do Account Based Marketing and Selling using Uberflip. Uberflip can be leveraged for personalized marketing content, calls-to-action, customized content and email marketing.

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  • How to Build a Path for Engagement Using a Content Hub

    How to Build a Path for Engagement Using a Content Hub

    Creating a more engaging journey starts with a better content experience. Learn how to enhance your engagement path with the help of an optimized content hub.

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  •  How Sales Can Get Personal (Without Being Creepy)

    How Sales Can Get Personal (Without Being Creepy)

    Getting personal in sales can be necessary to make a connection but it can sometimes go too far. Find out how to get personal without creeping out your prospects.

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