The Account-Based and Customer Marketing Stack: Capabilities Required for Impact

September 14, 2016 Uberflip Hub

SiriusDecisions Tech Exchange

Date: Thursday, November 17

Time: 1:50pm–2:30pm

Speakers: Megan Heuer, SiriusDecisions VP Research; Matt Senatore, Research Director: Account-Based Marketing

From SiriusDecisions:

There’s no shortage of new tools for account-based and customer marketing, but what do companies really need? And what about all those tools they already have? Building the right capabilities required to deliver great account-based and customer marketing require careful technology decisions. This presentation will provide the following benefits:

For marketing and sales:

  • Identify foundational technology capabilities required to execute account-based and customer marketing strategies that win, grow, engage and retain customers
  • Understand emerging technology categories that support new capabilities in account-based and customer marketing efforts
  • See examples from leading-edge practitioners who are deploying multiple technology solutions across various categories to deliver results
 
Are you attending this session?
Yes
No
Do Quizzes
 
Previous Article
Rationalizing the Content Technology Ecosystem
Rationalizing the Content Technology Ecosystem

Learn what tools are required to support each stage of the content lifecycle as well as how to optimize con...

No More Articles