Poor design can kill your content marketing. It doesn’t matter how good your content is – if you don’t address design and navigation issues, your audience won't stick around to see it. 

To get the ROI you want, it’s essential to balance design with content and take users through an engaging journey. Our latest SlideShare features 7 rules for optimizing your content marketing design and increasing conversions.

While many of these practices aren't exclusive to content marketing, I never cease to be amazed by how often people forget them. They can make the difference between  content that turns a prospect into a customer, or that sends them into "Navigation Jungle" (and a dead end).