Lisa Kenney Explains Five Steps to Creating an Email Nurture Campaign

March 30, 2019

A one-size-fits-all approach won’t cut it. Buyers have come to expect a personalized content experience and marketers that can offer it are edging out the competition. Hear from Lisa Kenney, Principal Demand Generation Marketing Manager at Blackbaud, as she shares how she created one email nurture campaign that had visitors consuming an average of seven content pieces per visit, driving over $100,000 in pipeline.

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<p>Are your nurture campaigns in need of a tune-up? We've been experimenting over the past year, trying to ...