We’re living in a digital vacuum. The ongoing COVID-19 situation has created 100% dependency on a digital buyer journey for the foreseeable future. Events, dinners and in-person events are on-hold. More than ever we need to focus on accelerating our buyers through online-only channels.
In this webinar, Randy Frisch, CMO at Uberflip, and Jacqueline Fleming, VP, Brand Strategy & Corporate Communications at SAI Global, share how they are navigating these strange and uncertain times COVID-19 is causing for businesses and marketers.
Like so many others, they’re dealing with canceled events, lost speaking gigs and the derailment of ABM minded plays like dinners and direct mail with no one at work to receive a package.
They are both concerned but not panicking. They’ll explain how now more than ever their teams are focused on the experience with a nimble approach to control the journey online.
You’ll learn from this webinar:
- How to shift focus to digital channels where your buyers can still be found.
- What we can learn from events that can be brought to our digital experiences.
- Why every touchpoint needs to feel personalized now more than ever.