One of the most popular ways to use Uberflip is to power your inbound marketing. In fact, it’s likely that you’ll be using Uberflip for inbound (as your resource center, for example) in addition to one or more of our other use cases: ABM, sales enablement, and demand generation.
Below are some of the ways you can use Uberflip to take your inbound marketing to the next level—along with some awesome examples for inspiration!
Create Content Hubs
Most people use Uberflip as a way to centralize, organize, and personalize their content in a resource center or knowledge base. The possibilities for how you do this are virtually limitless, but most people use Uberflip to house their blog posts, ebooks, videos, infographics, slideshares, and case studies, which can all easily be pulled in through an RSS feed.
As you can see in the example from Allocadia below, they’ve segmented their resources by topic, type, and persona. This type of organization helps visitors find exactly what they’re looking for, no matter how they’re browsing for it.
On top of ensuring you’re providing the best possible experience for visitors, you’ll also want to ensure your Content Hub is optimized to capture and convert leads. At the top of Allocadia’s Hub, they have a free trial button and a demo button, in addition to having various calls-to-action distributed throughout their Streams of content. When it makes sense to put a gate on a piece of content (like a webinar recording or an ebook), do it! Our customer data has revealed that Uberflip’s Overlay CTAs have 7x the conversion rate of traditional forms on landing pages, making gated content a great way to generate leads on your Hub.
Another great way to use a Content Hub for inbound marketing is to build a thought leadership library. Our friends at Stantec have an Ideas Hub that includes blog posts, Flipbooks, podcasts, and more that cover everything from cities adapting to change, to cool technology and research.
In this instance, you’ll notice that their focus is purely on content and ideas—they aren’t using their Content Hub as a lead gen tool (with the exception of an email subscribe form—which we always recommend)! This choice truly depends on the goals of your business.
Another way you can use Uberflip is as a Hub for all your press releases and media mentions. Whenever we publish a press release on the wire, we also publish a copy in our newsroom so that it can easily be found by our Hub visitors.
If you want to link to coverage you’ve had from other media outlets, you can do this using CTAs embedded throughout the Stream, or Show-Beside CTAs next to your press releases. These would link out to the actual publications so that you can show off where you got coverage!
Other Elements to Consider
Calls-to-action are an awesome way to integrate action items into your Streams of content. These can include anything from newsletter subscription forms, demo requests, free trials, or links to other pieces of content. Putting CTAs in between content will make readers more likely to complete the action.
In the example below from Trimble, you’ll see that they’ve put a subscribe CTA amidst their content. If someone really likes what they’re reading, this CTA makes it easy for them to sign up for email updates and continue browsing, rather than taking visitors away from the experience on a separate landing page.
You can place CTAs within Streams, beside a piece of content, or overtop a piece of content as a gate. Link CTAs allow you link out to another page or piece of content, while Form CTAs allow you to collect visitor information and send it to your marketing automation system.
A good rule of thumb is to contextualize your CTAs so that they make sense with the content environment your visitors are currently in. Your call-to-action will be significantly more impactful (and people would definitely be more inclined to click) if it’s relevant to what they’re already engaging with.
Delivering relevant content at the right moment can dramatically shorten the sales cycle. Using Uberflip AI allows you to engage with relevant content, personalize at scale, and convert visitors faster. You can get a full explanation on how to set up AI recommendations here, but in the meantime, you’ll want to start thinking about how you can use recommendations to get your visitors to consume more content faster.
Here’s an example of what AI-recommended content looks like. As a visitor lands on a page, the recommendation engine pops up with more content options that that particular user might enjoy based on their browsing habits.
Outside of email and social distribution, search is likely a major driver of traffic to your site—and if it’s not, this next tip may be able to help with that!
Uberflip allows you to easily optimize individual items for SEO at the time of publishing. To do this, go into the SEO tab of an item, and enter the SEO title and description as you want them to appear in search engines. If you’re posting something that was initially published elsewhere, you can easily add a canonical URL to link back to it, telling Google that it’s not duplicate content. On top of this, you’re also able to edit the URL of your item under the Metadeta tab, which is highly important when it comes to SEO. This process can also be done to optimize Marketing Streams for SEO.
There are, of course, other steps to take in your SEO strategy like keyword research and backlinking, but when it comes to URLs, SEO titles, and descriptions, Uberflip gives you an easy way to edit an otherwise complex part of the process.
Take Control of the Buyer Journey
Using Uberflip for inbound marketing allows you to take control of the entire buyer journey by creating an environment where your customers and prospects can easily find and engage with your content. While there are a number of different ways you can structure your inbound Hub (or Hubs), you’ll find that having all of your content centralized in one place makes it significantly easier to map out the buyer journey, create recommendation paths, and generate more engagement from your customers and prospects.
Visit Uberflip Help to access more how-to guides and troubleshooting articles, or to contact Uberflip Support.
About the AuthorFollow on Linkedin More Content by Melissa Wankiewicz