F#ck content marketing—Focus on the content experience
In this article, Uberflip's President and CMO Randy Frisch spells out the end of content marketing as we know it and envisions the future of content and its place within marketing.
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Check Out These Must-Reads by Randy Frisch!
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A Prototype for GTM Disruption [Podcast]
In this episode I interview Jeff Boehm, the CMO of Formlabs. We discuss the 3D printing space and some of its practical applications in areas like dentistry, the medical field and more.
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Why All Your Ads Should Link to Content [Podcast]
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How Coursera Acquires 84% of Customers Without Spend [Podcast]
In this episode I interview Kim Caldbeck, the CMO of Coursera. We discuss how Kim approached learning the business, and how she ultimately worked her way up to the role of CMO.
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The Marketer's Journey: What content engages you?
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What Marketers Can Learn From Consumer Experiences
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