Consortium of best-in-class MarTech solution providers established to accelerate adoption and time-to-value of key B2B marketing technologies

San Ramon, CA – February 20, 2017 — DemandGen, the leading provider of digital marketing strategy and technology services, today announced the formation of the DemandGen Alliance, a consortium of the leading B2B marketing technology companies. Through the Alliance, DemandGen is establishing a best-in-class ecosystem of trusted marketing technology providers that will assist the marketing community with adoption of these powerful digital marketing systems.

The charter of the DemandGen Alliance is to help high-performance marketing organizations accelerate the integration and adoption of the marketing systems they use to drive growth. For the past several years, literally thousands of marketing tools and systems have become available, creating both opportunity and confusion for marketing teams. Not only is DemandGen helping clients cut through the clutter and noise of the various solutions, but providing a set of services ranging from MarTech Assessments to specialized integrations and adoption services – with the goal of ensuring clients get maximum value from their investments in MarTech and become full-stack marketing masters.

For over a decade, DemandGen has been a go-to-market and services partner with the leading marketing automation vendors, including Marketo, Oracle, Hubspot and Salesforce. The DemandGen Alliance is expanding its partnership ecosystem to include providers of data orchestration, ABM, AI, predictive analytics, content management and event management.

DemandGen has been working closely with its Alliance partners over the past several years, and the establishment of the DemandGen Alliance formalizes our vision and collaboration efforts,” said Anita Covelli, DemandGen’s Director of Alliances. “These innovative, market-leading solutions are delivered by companies as passionate as we are about making marketing heroes. Through this consortium, we are establishing industry best practices for the use and adoption of essential systems for digital marketing.”

“Partnerships have always been at the core of DemandGen’s guiding principles and services philosophy,” said David Lewis, founder and CEO at DemandGen “We were the very first company to help B2B marketers with the selection and adoption of marketing automation over a decade ago, and once again, we’re pioneering how marketing teams can leverage and master their ever-growing MarTech infrastructure.”

A Growing List of Partners

The inaugural members of the DemandGen Alliance include Certain, Engagio, Integrate, Leadspace, LeanData, PFL, LookBookHQ, Mintigo, ON24, Terminus, Uberflip, and Vidyard. More partners are expected to be announced over the next few months.

“We’re thrilled to be a member of the DemandGen Alliance as it represents a key milestone in our ongoing partnership with DemandGen,” said Evan Liang, CEO, LeanData. “By going to market with DemandGen’s team of experts, we can assist our joint customers with the adoption and integration of marketing technologies they need to drive results and grow revenue. DemandGen’s vision for bringing us together into a coalition will help the marketing community as a whole understand how each of our solutions can work as one integrated stack,” said Liang.

Customers Benefit from Better ROI

Several DemandGen clients are already taking advantage of the Alliance by working with DemandGen on MarTech assessments and integrated MarTech services delivered through the Alliance. By working in close collaboration with these leading vendors, DemandGen’s clients are experiencing an increase in the impact, adoption, integration and usage of these digital marketing systems within their organizations.

“With so many tools available and the significant demands on resources to leverage them, it can be a bit daunting for even the best marketing operations teams,” said Doug Sechrist, Vice President of Demand Marketing at Zenefits. “It’s important to adopt the right tools at the right time and to get the best practices guidance and support needed to drive quick wins and long-term impact. Working with DemandGen, we’re confident that we’re making the best possible system choices and effectively implementing them in a way that will deliver the highest ROI for our business.”

More information about the DemandGen Alliance is available at https://www.demandgen.com/partners/.

About DemandGen

DemandGen Inc. helps organizations optimize marketing operations and maximize the impact of their digital marketing technology investments. Privately held and based in San Ramon, CA, the company provides digital marketing consulting and professional services to the world’s top performing marketing teams. DemandGen has been achieving its mission of “making marketing heroes” for the past decade by helping its clients establish marketing as the power center for growth. For more information, visit www.demandgen.com.