Looking to build out your marketing team in 2014? It might look much different than it has in the past.

The rise of content marketing, coupled with the explosion of big data, has helped create a number of new roles in marketing departments across the globe. If content marketing is central to your marketing program, you may want to start recruiting for these roles in your own organization.

Several of these roles are already starting to take off. Others are educated guesses at what future marketing departments may look like. Take a look at a handful of new marketing roles you should expect to find in 2014 and beyond.

Chief Content Officer (CCO)

The Chief Content Officer sits atop your content marketing team, directing the organization’s overall story, overseeing content strategy, communicating with other marketing managers, and unifying the message of your brand across content initiatives. The person who fills this position is essentially the head honcho of the content marketing program and a major decision maker in the marketing department as a whole.

The CCO works closely with the CMO, the former plotting high-level brand goals and the latter driving execution. There’s definite room for interpretation of the CCO role, but it’s clear that they’ll be close to content creation and the brand story.

I like to think of the Chief Content Officer as Content Marketing Institute founder Joe Pulizzi’s baby (CMI even distributes a quarterly magazine of the same name.) He’s touted the benefits of hiring a CCO for years and the idea is beginning to catch on.

Editorial Director

Writing forms the basis for everything your content marketing team does. As more marketing departments start to resemble newsrooms, more organizations will start to hire editorial directors.

Editorial director isn’t a new position obviously. We’re just used to seeing it at magazines and newspapers, rather than non-media companies. Organizations scaling up their content marketing need editorial directors to oversee content creation, help with editing, create editorial calendars, hire writers, apply audience insights to choosing topics, and engage with internal staff to help with content creation.

As traditional media fights an uphill battle, more editorial directors are making the switch over to the corporate sector. An editorial director plays a major role in scaling your content marketing program to the next level.

Brand Story Coordinator

Storytelling is a crucial part of content marketing. As organizations learn to tell their stories more effectively, the need for a brand story coordinator will become clearer.

The person who fills this role will help key content initiatives and campaigns stay consistent with the story of your brand. It’s a bit like the traditional ‘brand police’, although the brand story coordinator should be present for the planning stages of any major marketing campaign (rather than saying ‘this doesn’t meet brand standards’ after the fact).

The brand story coordinator helps with direction but also ideation. As marketing campaigns begin to take form, this person unravels the campaign’s message or theme into a story or series of stories. This is an essential role that may take some time to blossom among most marketing departments.

Blogger Liaison

The changing face of the media has muddled the traditional role of public relations. PR agencies across the globe have gone to great lengths to redefine their purpose as companies start allocating more budget to social media and content creation.

Of course, there’s still room for someone to manage relationships with outside publishers. This has become more of a necessity for guest blogging and remains a niche for PR professionals who communicate with analysts and writers for industry websites.

The blogger liaison is an internal role reserved for someone who can manage outside relationships with digital publishers. They work closely with content marketing assets and thought leaders within the organization to define and maintain a strategy for working with digital influencers.

Content Strategy Engineer

Content distribution is the yang to the content creation yin. Diverse platforms and channels make distribution an especially complex part of the content marketing process.

Someone has to make sense of it all. This is the idea behind the content strategy engineer, or the person who works to ensure distribution channels and content pages work together cohesively, forming a path to conversion for your customers.

Content strategy engineers take information architecture to the next level by seeing distribution channels as extensions of your website. They track information flow and response as it moves back and forth between your website and outside channels like social media, blogs, and review sites.

Check out this infographic for more upcoming content marketing trends for 2014.

About the Author

Mark Sherbin is a freelance writer specializing in technology and content marketing. He shares occasionally insightful information at Copywriting Is Dead, where he promotes authentic communication between organizations and their audiences. Say hello on Twitter: @MarkSherbin.