Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Justification Letter

July 9, 2019

A justification letter is a great way to help attendees make the case of attending your event to their boss.

A justification letter is a great way to help attendees make the case of attending your event to their boss. We have received great feedback about how useful these are for our attendees!

Resources

Justification Letter

Ready, Set, Launch... How to Get Your Content In Front of the Right Buyers at the Right Time Across Channels

What Success Looks Like (and Doesn’t) – a Showcase of Content That Hits and Misses the Mark

Scaling Demand Gen Operations

Measuring the Success of Content Marketing is No Fairytale

How to Create a Centralized Customer Content Experience (Internally and Externally)

Six Keys to Building a Customer Experience That Converts

Is Your Content the Walking Dead? Bring It Back to Life With Adaptive, Responsive and Predictive Content Experiences

Follow the Fear

ZERO TO ABM: The Strategy that Helped Turn Snowflake into One of the World’s Fastest Growing Companies

New Research: How Content Can Accelerate the Buying Journey & Shorten Your Sales Cycle

Smart Marketers and Smart Audio

What's in the Box?! How Arxan Beats the Competition Through Personalized Mail

Stream On or Tune Out

5 Biggest Marketing Hacks from My Time at HubSpot, Salesforce, Microsoft & G2

Using Video to Educate, Engage and Convert - It's Simpler Than You Think

Tangible ABM: How to Incorporate Direct Mail in Seamless and Scalable Ways

Behind the Scenes: How LinkedIn Masters Content Marketing on LinkedIn

Calling BS on ABM - It's Just Good Marketing

The Roadmap: Adapting to the Changing B2B Digital Marketing Landscape

Humanize Your Content Experience Across Your Customer’s Lifetime