This is a big win for the content experience movement! We’re excited to share that G2 Crowd has named Uberflip a leader in their Grid for Content Experience. The brand new content experience category includes tools that allow marketers to create personalized experiences by centralizing and organizing their assets based on audience or use case.
Watch this short video featuring our President and CMO, Randy Frisch, and some other influencers including Jay Baer, Heidi Bullock, and Sangram Vajre to see what they had to say about the importance of content experience.
As Randy has said, content marketing is a broad umbrella and doesn’t always accurately reflect the capabilities of companies within the category. This update reflects the differences in these specific marketing solutions, highlighting those with a focus on audience engagement.
You’ve heard us say it time and again, but personalized recommendations increase the chances of a visitor consuming more content by 60 percent, proving the value of a content experience platform.