Additional permissions

Creating additional permission controls for individual users would help increase product use across different teams within marketing organizations. With different user-level permissions, access can be given to relevant analytics and services. i.e. the content team having a dashboard of analytics on content performance so that they can drive content strategy in a more efficient, informed way.

More reporting

Having more reporting insights would create reason for additional user permissions and allow teams to have more visibility into what's working and what's not.

How to use the metrics

Getting a stronger understanding of how and where metrics can be leveraged for board presentations or as performance indicators in meetings and reports.

Improve the mobile experience

The mobile experience specifically in relation to the forms feature, this would allow users to migrate from still using CMS platforms to host their forms.

Onbrand process

Improving the customer experience within the onbrand process when it comes to speed and efficiency. Creating a process that supports hard deadlines and realistic launch dates