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Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Inspiration

 

This month's inspiration has been in our team swipe file for a while now. The example above is a landing page Influitive used to target prospective buyers who were having trouble getting executive buy-in. The tech company created a collection of landing pages that looked objections dead in the eyes and faced them head-on. These LPs provided the social proof, resources, and information buyers needed to (in this case) get that buy-in that was holding up the purchasing process.