Will is a Product Marketing Manager at Uberflip. Outside of Uberflip, he likes lifting heavy things and putting them down, is horrible at Ruby on Rails and iOS development, and prides himself on being a coffee snob.
Traditional content (like blog posts) aren't the only way to reach new audiences and generate new business for your company. You can also create products as content - here's how.
Ever had an idea that would help improve your marketing team's processes and workflows? Here's how to bring it up with your boss.
A prescription for an effective end-to-end B2B Content Marketing stack.
How can your content team refine its processes so that you're constantly creating valuable, relevant, and consistent content? Learn the nine traits of highly effective content marketing teams.