Steve Maurer

Steve Maurer, Maurer Copywriting is a freelance copy and content writer in Fayetteville, Arkansas. His tagline at Maurer Copywriting , Professional Freelance Business Writing – Plain and Simple, explains both his target audience and his writing philosophy. You can meet him on LinkedIn or call him at 479-304-1086.

  • Content Marketing is Not a Noun

    Content Marketing is Not a Noun

    "Content marketing" isn't a noun. It's a verb, which means it requires ongoing action.

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  • Why Engagement Metrics Matter

    Why Engagement Metrics Matter

    Engagement metrics are crucial to helping your business stay on a prospective customer's radar.

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  • What is "Social Selling" and How Does It Work?

    What is "Social Selling" and How Does It Work?

    Is social selling just another buzzword, or a tactic to seriously consider?

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  • 3 Must-Haves for Content That's Shared Today, But Saved Forever

    3 Must-Haves for Content That's Shared Today, But Saved Forever

    Are you creating content that's good enough to keep?

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  • The 6 Weapons of Influence for Killer Content Marketing

    The 6 Weapons of Influence for Killer Content Marketing

    Dr. Robert Cialdini's "weapons of influence" can teach us a thing or two about content marketing.

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  • 5 Top Headline Formulas for B2B Content Marketing

    5 Top Headline Formulas for B2B Content Marketing

    B2B and B2C headlines require different approaches. Try these proven headline formulas with your B2B content.

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  • Content Marketing Done Right – A Powerful Tool for B2B

    Content Marketing Done Right – A Powerful Tool for B2B

    If you really want your prospective market to buy from you, you must do your level best to help them know and understand you.

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  • Sophistication in Simplicity: The Writer’s Da Vinci Code

    Sophistication in Simplicity: The Writer’s Da Vinci Code

    They key to good writing is a tale as old as time: "keep it simple, stupid," or as Da Vinci so eloquently put it, "simplicity is the ultimate sophistication."

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  • Productivity Hacks For Blogging And Other Writing

    Productivity Hacks For Blogging And Other Writing

    Are writer's block or procrastination keeping you from finishing that blog post? Show 'em who's boss with these productivity tips.

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  • How To Deliver The Perfect Pitch For Guest Blogging

    How To Deliver The Perfect Pitch For Guest Blogging

    Got a great idea for a guest blog post? Here's how to pitch it — the right way.

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  • Why Your Copy Isn't Working And How To Transform It, Instantly

    Why Your Copy Isn't Working And How To Transform It, Instantly

    Your copy could be falling flat because of these reasons. How to tell, and how to fix them.

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  • Write More Effective Marketing Emails

    Write More Effective Marketing Emails

    A guide to writing emails that get opened, read, and clicked.

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  • Key Steps To Figuring Out Your True Brand Voice

    Key Steps To Figuring Out Your True Brand Voice

    How to determine your brand voice and make sure your business is sending the right message to the right people.

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  • 8 Ways To Repurpose That Blog Post

    8 Ways To Repurpose That Blog Post

    Make your blog posts go the extra mile by turning them into new and fresh pieces of content.

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  • The Essential Ingredients Of A Successful Blog Post

    The Essential Ingredients Of A Successful Blog Post

    Before you publish your next blog post, make sure it isn't missing any of these must-have ingredients!

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  • Tips For Creating Scannable Content And Why You Should

    Tips For Creating Scannable Content And Why You Should

    How to get your message through, even when your audience is too busy to actually read your content.

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  • Ideal Blog Post Length: The Long And Short Of It

    Ideal Blog Post Length: The Long And Short Of It

    How long is too long and how short is too short when it comes to the ideal blog post length?

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  • 19 Timeless Quotes That Will Make You A Better Copywriter

    19 Timeless Quotes That Will Make You A Better Copywriter

    19 pieces of expert advice that will make you a better copywriter - and content marketer.

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  • Word Psychology: The Science Behind Compelling Copy

    Word Psychology: The Science Behind Compelling Copy

    Simple tricks to make your content a whole lot more compelling to the audience you're marketing to.

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  • Of Legendary Content And Epic Conversions

    Of Legendary Content And Epic Conversions

    How taking a monomyth approach to your content marketing can lead to epic conversions.

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