Robert Lesser

Robert is the principal consultant at The LAX Boutique: a sales & marketing consultancy that creates strategies and initiatives for sales and marketing teams to create better Large Account Xperiences (LAX). The LAX Boutique ensures that companies' ideal customers benefit from an optimal buying experience thereby shortening sales cycles and improving win rates and deal sizes.

about 7 years ago
ABM Is Not a Revolution, It's an Evolution

In the second part of this two-part interview series, Robert Lesser discusses the tactical aspects of ABM from personalization to exploring digital channels and content assets.

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