Robert Lesser

Robert is the principal consultant at The LAX Boutique: a sales & marketing consultancy that creates strategies and initiatives for sales and marketing teams to create better Large Account Xperiences (LAX). The LAX Boutique ensures that companies' ideal customers benefit from an optimal buying experience thereby shortening sales cycles and improving win rates and deal sizes.

  • ABM Is Not a Revolution, It's an Evolution

    ABM Is Not a Revolution, It's an Evolution

    In the second part of this two-part interview series, Robert Lesser discusses the tactical aspects of ABM from personalization to exploring digital channels and content assets.

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  • Taking a Team Approach to ABM for Large Accounts

    Taking a Team Approach to ABM for Large Accounts

    Robert Lesser of the LAX boutique sits down with Uberflip to discuss how marketers should approach ABM for large accounts.

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