A Guide to Creating Content for the Buyer-Customer Journey
Content is your secret weapon for driving strangers to become your company's customers and advocates. In this guide, you'll get ideas and see examples of how to create content for the entire journey.
Balancing Your Content: Stop Stressing Your Funnel
Your content strategy should be balanced throughout the funnel to ensure better conversions. If your funnel is wobbly, it won't work! Find out ways to fix your unbalanced content.
Storytelling Basics: Keep it Simple and Sincere
People love great stories, but that doesn't mean that we inherently create great stories. Learn the basics behind Quantum Storytelling and how you can up your content game.
How to Create the Perfect Knowledge Base Article
Having to search around a website to find a simple answer is the worst. Create better knowledge base articles to keep your customers (and support team) happy.
5 Tips to Get Better Technical Support
Errors happen, but dealing with support to get them fixed doesn't have to be a headache. Check out these 5 tips to get faster and better technical support from your app's success team.
Another Holiday Marketing Post About Holiday Marketing Posts
The year is winding down, but B2B content marketers are just getting started (especially where holiday-themed content is concerned).
7+ Things You Can Embed in Your Next Blog Post to Increase Engagement
Sick of the same old blog post format? Shake things up by embedding presentations, quizzes, social posts, and more.