Michael is a Senior Account Executive at Uberflip helping modern marketers crush their content ROI targets by day. By night, you can find him cheering on Toronto's sports teams, or trying a new restaurant and plotting his next world adventure with friends.
60-70% of B2B content sits unused. How can you encourage your sales team to use more of your marketing content?
Next time your prospect goes quiet, these sales outreach tactics will help you get the conversation going again.