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Thumbnail image of Matt Hessler

Matt Hessler

Matt Hessler is Director of Search at <a href="http://ppcpath.com/">PPCPath</a>, a marketplace for paid search marketing experts. He’s also a men’s fashion designer, rebuilder of vintage motorcycles, and the author of the ebook <a href="http://get.unbounce.com/ppc-landing-page-guide/">The Ultimate Guide to PPC Landing Pages</a>. Matt says PPC gives him a holistic view of the customer lifecycle, reminding him that conversion marketing requires patience and persistence.