Matt Hessler

Matt Hessler is Director of Search at <a href="http://ppcpath.com/">PPCPath</a>, a marketplace for paid search marketing experts. He’s also a men’s fashion designer, rebuilder of vintage motorcycles, and the author of the ebook <a href="http://get.unbounce.com/ppc-landing-page-guide/">The Ultimate Guide to PPC Landing Pages</a>. Matt says PPC gives him a holistic view of the customer lifecycle, reminding him that conversion marketing requires patience and persistence.

over 9 years ago
How To Use Paid Search To Drive The Right Leads To Your Content

Do paid search and content marketing exist in separate marketing spheres? They shouldn't. Here's why. As marketers, we rely on creative content marketing to channel...

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