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Mark Evans is a startup marketer and brand storyteller. To learn more about how you can embrace the power of storytelling, you can purchase his new book, “Storytelling for Startups”, at <a href="http://www.storytellingforstartups.ca">www.storytellingforstartups.ca</a>. You can also follow Mark on Twitter at @markevans and read his <a href="http://www.markevans.ca/blog">startup marketing blog</a>.