Lena Prickett

Lena Prickett is the Senior Content Marketing Manager at SnapApp, an interactive content creation platform based in the Boston area. She's responsible for all things content at SnapApp, from blog posts to interactive infographics, and is an evangelist for helping marketers create content that resonates with their audience.

  • Is it Quality, Quantity, or Both? Changing Your Team's Mindset on a Classic Debate

    Is it Quality, Quantity, or Both? Changing Your Team's Mindset on a Classic Debate

    What works for one company may not work for yours. Read this post to figure out the best strategy for your content team.

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  • Don’t Leave it On The Shelf: 3 Fresh Approaches to Repurposing Your Old Assets

    Don’t Leave it On The Shelf: 3 Fresh Approaches to Repurposing Your Old Assets

    Don't let your great content gather dust. Learn 3 ways to repurpose your content to keep the momentum going long after the publish date.

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  • 4 Genius Ways to Squeeze More Value From Your White Paper or Ebook

    4 Genius Ways to Squeeze More Value From Your White Paper or Ebook

    You put so much time and effort into creating that white paper or ebook. Get the most out of it through these four tips!

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  • How to Snazz Up Your Marketing Automation System With Interactive Content

    How to Snazz Up Your Marketing Automation System With Interactive Content

    Snazz up your marketing automation system with better profile data, more accurate lead scoring, and personalization.

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  • 3 Characteristics of the Most Compelling B2B Content

    3 Characteristics of the Most Compelling B2B Content

    47% of B2B marketers cite “producing the kind of content that engages” as their top content marketing challenge. Learn the characteristics required to create compelling B2B content.

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  • 3 Quick Tweaks for Better Visual Communication

    3 Quick Tweaks for Better Visual Communication

    How can design-illiterate marketers communicate in a visual world? Try these simple design tweaks for improved visual communication.

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  • Storyboarding: The Secret to Creating More Engaging Content

    Storyboarding: The Secret to Creating More Engaging Content

    Engaging content tells a story. Visualize the story you're trying to tell in your content marketing by using a storyboard.

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  • Get More Done in Less Time: How to Achieve Content Efficiency Mastery

    Get More Done in Less Time: How to Achieve Content Efficiency Mastery

    Want to create more content in less time? Here are 5 ways to repurpose your content into bite-sized pieces.

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