Jordan Lore is a content and PPC marketer at Wishpond, a lead generation platform in Vancouver, Canada. He focuses on coming up with creative ways to help companies grow their audience. Jordan's a regular content contributor to marketing blogs like SocialMediaToday, CrazyEgg, and Content Marketing Institute. Connect with him on Twitter @jordanlore6.
Here are 3 ways that industry-leading brands are using content to drive better lead generation.