Hot takes: Industry pros weigh in on content marketing in 2023 vs. 2024

The marketing industry is always evolving, but 2023 was a particularly interesting year. Hear opinions from industry pros on what they experienced and where they think things are going in 2024.

Does your B2B thought leadership article really even matter?

Why you shouldn't make a dog CEO or care about vanity metrics

Vanity metrics mean nothing, and chasing them can actually hinder your marketing efforts. Start reporting on more meaningful metrics.