Step 2:
Creating your
Tagging
Infrastructure
Tagging Infrastructure
Once you've selected your segmentation buckets, you can then
build out all the sub-segments within each. This will serve as your
tagging taxonomy: all the standard tags that are available for each
asset as it's uploaded to the hub.
Example: Cybersecurity Company
By Buyer Stage By Industry By Pain Point By Asset Type
Awareness
Consideration
Decision
Justify
Advocacy
Retention
Retail
Healthcare
Restaurants
Manufacturing
Tech
WFH
Malware
Ransomware
VPN Issues
Webinar
Case Study
Solution Brief
Infographic
Video
Blog Post
Podcast
