Step 3:
Audit Content
Auditing & Tagging Content
Start by defining key KPIs to measure content against. From there,
you can create a detailed list of top performing assets that can be
applied to segmentation buckets to help achieve operational
efficiency.
What KPIs do you use to evaluate content?
% of Page
Views
Avg. Time on
Page
Content
Downloads
Bounce Rate
Return Visitor
%
Avg. Session
Duration
Avg. Items /
Session as
Entry
