Skip to main content
Get the latest content delivered straight to your inbox!
Please use your work email
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

ABM for retention: If you love them, don’t let them go

You know this already but your customers are the easiest way to grow your business. Yet, when a prospect becomes a customer, Marketing typically abandons them and moves focus to the next wave of new prospects. Sad.

That warm and fuzzy feeling you give your prospects during the sales process should extend throughout their lifetime as a customer. Marketing needs to continue to add value in the relationship through thought leadership, education, and more.

Daunting? Yes, but the same demand techniques, particularly ABM, are perfect to help drive retention, expansion and up-sell.