ABM for retention: If you love them, don’t let them go
You know this already but your customers are the easiest way to grow your business. Yet, when a prospect becomes a customer, Marketing typically abandons them and moves focus to the next wave of new prospects. Sad.
That warm and fuzzy feeling you give your prospects during the sales process should extend throughout their lifetime as a customer. Marketing needs to continue to add value in the relationship through thought leadership, education, and more.
Daunting? Yes, but the same demand techniques, particularly ABM, are perfect to help drive retention, expansion and up-sell.