Measuring the Impact of Content Marketing
In the ever-changing content marketing landscape, it can be difficult to establish agile content marketing strategies that will impact the bottom line — especially in the B2B space.
A content marketing strategy has several working parts, from content creation, to management, to distribution, to measurement, all of which need to be streamlined for optimal results. If one part isn’t working right, the whole machine suffers.
In this video chat with marketing experts from Microsoft, Cisco, and Pitney Bowes, we discuss how to measure the impact of your content marketing efforts.