Gone are the days of the all-in-one marketing suite. Today’s marketing solutions are being built to stack, encouraging an integrated ecosystem of specialized tools that cover niche needs—from marketing automation to analytics to content management and more. A lean B2B marketing stack empowers both people and processes to move faster and perform better. Join us for this session to discover how to create the perfect stack for your business, including how to analyze new technologies to make sure they will work with your current stack.

You will learn how to: - Build your own integrated system of tools - Leverage third-party connectors and automation for stronger processes - Avoid creating “software silos” that divide your teams