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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How Wiley Shifted From Selling to Supporting Overnight

Overnight Wiley was forced to switch their entire marketing strategy from selling their products to supporting their audience. Have you dealt with a rapid change in your marketing strategy recently?

In this webinar, learn how more than 20 of Wiley’s marketers got together to publish informative new content around managing an online classroom and, in under a week, built a digital learning experience to better support their customers.