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Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How data powers content decisions

With all the noise and saturation in the marketing world these days, marketers can’t afford to make bad decisions around their content. That’s where data comes in. Instead of trusting your gut to fuel marketing choices, it’s time we turn our trust to the numbers. In this session, we’ll take a deep dive into content analytics to glean actionable insights that will take your marketing efforts to the next level. Together, we’ll answer questions like:

  • What type of content should I be investing in to meet my KPI objectives?
  • What traffic sources should I be leveraging to make the most of my ad spend?
  • How do I lower my bounce rate and increase click-through rates across my Resource Center?

If you thought data was boring, buckle up. These metrics will be electric.