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Content mapping: Creating a foundation of content to support all your marketing programs

Content really is the secret sauce that helps build relationships and close deals, but  60-70% of all content goes unused, which means it’s taking up valuable real estate on our site.

Are we not creating the right content? Are we not surfacing it? Creating a content map can help to ensure that our content is beneficial to our audiences, is easily discoverable, and also supports all organizational messaging segments. Another bonus? It’s a great way to understand what content you have and what your content library is lacking!

Join Steph Totty and Julia Fernandes as they walk through an in-depth workshop on building a content map, and how to then use that map to influence the organization of your Uberflip hubs for optimized lead and demand generation strategies.