Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Content mapping: Creating a foundation of content to support all your marketing programs

Content really is the secret sauce that helps build relationships and close deals, but  60-70% of all content goes unused, which means it’s taking up valuable real estate on our site.

Are we not creating the right content? Are we not surfacing it? Creating a content map can help to ensure that our content is beneficial to our audiences, is easily discoverable, and also supports all organizational messaging segments. Another bonus? It’s a great way to understand what content you have and what your content library is lacking!

Join Steph Totty and Julia Fernandes as they walk through an in-depth workshop on building a content map, and how to then use that map to influence the organization of your Uberflip hubs for optimized lead and demand generation strategies.