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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Creating campaign destinations for every stage of the buyer journey

When it comes to lead nurturing, marketers simply aren’t seeing the results they used to. Buying cycles last anywhere from three months to over a year, and buying committees are bigger than ever, with an average of seven people involved in the purchasing decision. That’s a lot of people to nurture, with different needs and different levels of engagement.

Join Christine Otsuka and Jamie Shea as they walk through how you can use Uberflip for all your marketing campaigns at every stage of the buyer journey.