Marketing teams rely on their demand generation programs to create pipeline for their sales teams and in order for this to happen, they need enough engagement and (surprise, surprise) conversions. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at a 33% lower cost-per-lead. So what can you do to whip your lead nurturing programs into shape?
Tune into this webinar to learn:
- A few key, but crucial components to building high-engagement in your lead nurturing programs
- How to tie all your demand channels into one, consistent experience that'll delight your prospects
- The best in the business when it comes to multi-channel demand experiences that convert