How to Optimize Content to Accelerate Lead Gen & Fuel Marketing Automation

November 19, 2015 Yoav Schwartz

Not enough leads? It’s not your content’s fault.

The reality is that creating great content isn’t enough. Marketing automation also isn’t enough. You need to create a great content experience that’s designed to help you reach your goals while working seamlessly with your marketing automation platform.

In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your marketing automation initiatives.

Key Takeaways:

  • How to optimize the content experience for lead generation
  • How to use premium content to pump up your pipeline
  • How to create an integrated system of tools that connects content to marketing automation

Learn how to optimize content to accelerate lead generation and fuel marketing automation in this session from Demand Metric's Marketing Automation Virtual Summit

Request Uberflip Demo

About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

Follow on Google Plus Follow on Twitter More Content by Yoav Schwartz
Previous Video
How to Assemble a Results-Driven B2B Marketing Team
How to Assemble a Results-Driven B2B Marketing Team

Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no ...

Next Video
Atomize Your Content: How to Make More Content With Less Effort
Atomize Your Content: How to Make More Content With Less Effort

Jay Baer shares his tips for how to effectively implement content atomization.


Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!