Engagement: A New Metric to Demonstrate Event ROI

February 18, 2016 Hana Abaza

In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.

In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.

In this webinar, Justin Gonzalez, Senior Marketing Manager at DoubleDutch, provides expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.

You will learn:

  • How to define your event marketing goals and measure progress 
  • How to reimagine your event experience to engage attendees
  • How to demonstrate the value of events to your leadership team

Request Uberflip Demo

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Video
Is Your Content Resonating? How to  Build Connections With Content
Is Your Content Resonating? How to Build Connections With Content

Learn how to create content that actually resonates with your audience.

Next Video
The 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing Software

Learn how to effectively navigate the marketing technology landscape and choose content marketing software ...


Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!