Skip to main content
Get the latest content delivered straight to your inbox!


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

[On-Demand] Marketing to and Through the Customer

Marketers are realizing the power of customer marketing to not only influence and generate new customers (through referrals and advocacy) but to retain, expand, and upsell current customers. This in itself is nothing new, but marketers are doubling down on this neglected source of pipeline and revenue.

Hear from Paige Gerber, Sr. Director of Content Experience at Uberflip and Ron Corbisier, CEO at Relationship One as they discuss how today’s most successful marketing teams focus on customer marketing to drive retention and additional pipeline.