We’ve heard the old adage: Less is more. Quality over quantity. These cliches, while cringeworthy, are at the heart of where today’s marketers’ heads are at. The constant need to grow has left teams doing more, and more, and more—whether it’s campaigns, content, emails, ads, etc. This year, marketers want to focus on doing less but zeroing in on what’s effective (back to that data point!) If you’re in demand, that means finding campaigns and programs that move the needle. If you’re in content, that means focusing on needed quality content and distribution rather than churning out the next fluffy piece.
In this webinar, hear our experts discuss how today’s most successful marketing teams are turning to quality of quantity to engage and accelerate the buyer’s journey.