This year, marketers will be more data-focused than ever and will be using insights and analytics to inform who their customer is, who they should target, what campaigns have worked in the past, where the problem areas are in the funnel, and what they should do next. Marketers will also be looking to consolidate data from marketing, sales, customer team under one roof and have a central source of truth that’s both accessible and actionable.
In this webinar, Fern Hernandez, Senior Marketing Operations Manager at Uberflip, Nirosha Methananda, VP of Marketing at Bombora, and Eric Hollebone, Chief Marketing Technologist, VP Marketing at DemandLab, discuss how today’s most successful marketing programs utilize insight-driven marketing to engage and accelerate the buyer’s journey.
In this session you’ll learn:
- How to effectively leverage and operationalize data to personalize your marketing efforts.
- How to successfully evaluate and track revenue attribution to campaigns.