Measuring the Impact of Content Marketing

October 13, 2015 Hana Abaza

In the ever-changing content marketing landscape, it can be difficult to establish agile content marketing strategies that will impact the bottom line — especially in the B2B space.

A content marketing strategy has several working parts, from content creation, to management, to distribution, to measurement, all of which need to be streamlined for optimal results. If one part isn’t working right, the whole machine suffers.

In this video chat with marketing experts from Microsoft, Cisco, and Pitney Bowes, we discuss how to measure the impact of your content marketing efforts.

Learn how Dynamic Signal can help you amplify your employee advocacy program here.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Video
How to Use Uberflip to Crush Your Annual Marketing Review
How to Use Uberflip to Crush Your Annual Marketing Review

Learn how to use Uberflip to demonstrate how your marketing content has crushed it over the course of the y...

Next Video
Leveraging Webinars & Optimizing Content to Generate Leads
Leveraging Webinars & Optimizing Content to Generate Leads

Learn how to create content that actually converts.

×

See What Makes Uberflip So Darn Special

First Name
Last Name
Phone Number
Company
Country
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!