Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content.
But what exactly does having a 'culture of content' entail, and how can you build one?
In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.
About the Author
As VP Marketing, Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.Follow on Google Plus Follow on Twitter More Content by Hana Abaza