Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales rep.
Your customers are self-educated about your products and services before you even have a chance to get a word in. But you can leverage this reality by building a content library that accommodates prospects throughout this stage.
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
You Will Learn:
- How to develop content that caters to your prospects’ needs
- How to strategically organize your content library
- How to use your content library to improve Sales efficiency
About the Author
Hana is the Head of Marketing at Shopify Plus.Follow on Google Plus Follow on Twitter More Content by Hana Abaza