Webinar: How Social Selling and Content Work Together

January 28, 2015 Hana Abaza

Cold calls. Check-in emails. Interruptive outreach. Marketing may be evolving at a lightning-fast pace, but why is Sales stuck in the same place?

Today’s buyers, self-educated about your product, don’t want “salespeople”. They want consultative industry experts who help them solve their problems in the convenience of the channels they already frequent. That’s where social selling and content come together.

In this webinar, you will learn:

  • How to brand your Salespeople as industry experts.
  • How to connect with content to warm up to your coldest leads.
  • How to measure the ROI of your social selling efforts.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Google Plus Follow on Twitter More Content by Hana Abaza
Previous Video
How to Build A Content Library for Today’s Buying Process
How to Build A Content Library for Today’s Buying Process

Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales rep.

Next Video
How to Clean Up Your Marketing Automation Database
How to Clean Up Your Marketing Automation Database

In this webinar, learn how to ensure higher data quality by cleaning up your marketing automation database.


Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!