Learn how content fuels the entire buyer's journey

First Name
Last Name
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!

How Content Fuels the Entire Buyer's Journey

July 21, 2016 Hana Abaza

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content. 

In this webinar, we joined forces with BrightTALK to discuss how to incorporate content throughout the entire buyer’s journey – from identifying prospects to securing renewals.

You will learn how to:

  • Design the content experience to attract and engage potential buyers
  • Enable sales to leverage content (and messaging) throughout the sales cycle
  • Support customer success to create engaged clients

Subscribe to the Uberflip Hub


About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

Follow on Twitter More Content by Hana Abaza
Previous Video
How to Use Customer Intelligence to Identify The Right Audience for Your B2B Content
How to Use Customer Intelligence to Identify The Right Audience for Your B2B Content

In this webinar, Vision Critical's Nick Stein discusses the importance of using customer intelligence to de...

Next Video
The 4 Pillars of Content Marketing
The 4 Pillars of Content Marketing

In this webinar, four marketing leaders share their top tips for improving your content marketing processes...

Check Out Our Upcoming Webinars and Events

Find Out More