How Blackbaud Optimized their Content Strategy and Proved ROI with Uberflip and Brightfunnel

March 15, 2018

We all know an optimized content strategy is key to generating leads, and creating efficiency. But, how do we prove the ROI of our content? Watch this webinar by Uberflip, Brightfunnel and Blackbaud to learn key steps to optimize and measure your content strategy in 2018!

You’ll leave understanding how to scale your content strategies, track content consumption and measure ROI at each stage of the buyer’s journey.

 
Learn how Blackbaud's Director of Marketing Operations, Michelle McCarthy:

 

  • Overcame four huge pain points almost all B2B marketers experience
  • Transformed their content strategy by plugging two crucial tools into their marketing automation platform
  • Influenced millions in pipeline through personalized content at scale
 
How did a business built to create social impact use Uberflip & BrightFunnel to prove the impact of content on their growth?
Previous Video
How to Scale Your Account-Based Content and Empower Your Sales Team
How to Scale Your Account-Based Content and Empower Your Sales Team

Next Video
How to Revive Your Database and Content to Thrive in the Engagement Economy
How to Revive Your Database and Content to Thrive in the Engagement Economy

×




Ready to Take Your Content Experience to the Next Level?

First Name
Last Name
Phone Number
Company
Country
Are you an agency?
Yes, add me to the Uberflip email list!
By checking this box, you provide us consent to email you educational content, and information on our products and services. You may unsubscribe at any time.
I am an EU Citizen
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Thank you!
Error - something went wrong!