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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

From ABM Pilot to Excellence: Scaling Personalized Content for Your Account-Based Programs

Julie Bishopp is an extraordinary demand generation marketer, and she joined Campaign Stars and Uberflip to share her journey with account-based marketing. Having built her career in demand and ABM, she brings years of experience on building an account-based marketing machine that supports revenue. From trial and error and pilot experimentation to leveraging content experience to deepen her ABM plays, Julie has mastered high-converting account programs that work with sales—at scale.

How did Julie do this all? She spilled everything on this webinar, and how Uberflip and Campaign Stars helped get her there.