From ABM Pilot to Excellence: Scaling Personalized Content for Your Account-Based Programs

April 16, 2019

Julie Bishopp is an extraordinary demand generation marketer, and she joined Campaign Stars and Uberflip to share her journey with account-based marketing. Having built her career in demand and ABM, she brings years of experience on building an account-based marketing machine that supports revenue. From trial and error and pilot experimentation to leveraging content experience to deepen her ABM plays, Julie has mastered high-converting account programs that work with sales—at scale.

How did Julie do this all? She spilled everything on this webinar, and how Uberflip and Campaign Stars helped get her there.

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How a Software Company Engaged 100% of Their 1200 Target Accounts with Uberflip
How a Software Company Engaged 100% of Their 1200 Target Accounts with Uberflip

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What does ABM personalization (good and bad) look like in real life?

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