In November I had the pleasure of co-hosting a webinar with Greg Kelly, Manager of Partner Programs at Vidyard and Howard Sewell, President and Co-Founder of Spear Marketing Group.
We discussed the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
Both Howard and Greg did a terrific job of highlighting some of the key takeaways in their posts below:
- Is Personalized Content Worth the Hype? by Greg Kelly
- Driving B2B Engagement with Personalized Content by Howard Sewell
