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Driving B2B Engagement With Personalized Content

December 5, 2017 Jason Oakley

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In November I had the pleasure of co-hosting a webinar with Greg Kelly, Manager of Partner Programs at Vidyard and Howard Sewell, President and Co-Founder of Spear Marketing Group.

We discussed the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.

Both Howard and Greg did a terrific job of highlighting some of the key takeaways in their posts below:

Is Personalized Content Worth the Hype? by Greg Kelly
Driving B2B Engagement with Personalized Content by Howard Sewell

About the Author

Jason is the Product Marketing Manager at Uberflip. He loves sharing product news, updates, feature releases, and customer stories.
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How to Build High-Converting Demand Experiences

Driving B2B Engagement With Personalized Content

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Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, and multi-channel experiences for your demand generation campaigns.

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