When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, SnapApp’s Vanessa Porter joins us for a discussion on how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
To learn more, check out the following resources:
- Interactive Content and the Buyer’s Journey
- Why B2B Marketers Should Care About Interactive Video
- 5 Steps to Repurpose Your Static Content
- How to Create The Ultimate Interactive eBook
See how Uberflip can take your interactive content to the next level. Request a demo today.
About the Author
Hana is the Head of Marketing at Shopify Plus.
Follow on Google Plus Follow on Twitter More Content by Hana Abaza
