Creating Content for Sales Enablement

October 15, 2014

You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team? As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed. Browse through our slides to read more about creating content that your Sales Teams can use to close more deals.

You'll learn about:

  • Different ways to leverage content for sales enablement
  • Aligning content creation with insight from Sales
  • Creating content to educate prospects and manage objections
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