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ABM + Intent Data + Content Experiences: The Winning Combination to a Personalized Buyer Journey

June 15, 2020

In this webinar, join Ed Breault, CMO at Aprimo, Lisa Sharapata, VP of Demand Generation and Content Strategy at 6sense and Paige Gerber, Senior Director, Content Experience at Uberflip as they dive into how marketers can scale their ABM campaigns with intent-based insights that allow them to dynamically personalize the buyer journey.

During this session you’ll learn:

  • How to effectively leverage intent data and buyer behaviors to personalize your marketing efforts in hours, not weeks.
  • How to meet buyers where they are in the journey and deliver the right content at the right time to enable decision-making.
  • The importance of personalized ABM destinations for each account and marketing channel.
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